Today, we are introducing Iris, our frontier platform built to support farms across organic, biodynamic, and regenerative management strategies. Iris empowers farms to experiment with technology while we handle the complexity of research, infrastructure, and operational support. It advances our mission of enabling more farms to access cutting-edge sustainable farming strategies and adapt them to their unique needs.

On average, it takes roughly three to six years for a farm in the United States to transition from conventional to organic production. Gains made during the earliest stages of transition compound downstream, leading to improved environmental adaptability, stronger biological cycling, and higher-quality crops. Progress in sustainable agriculture is constrained not only by the difficulty of the underlying science, but also by the complexity of implementation. Farms must navigate large volumes of literature, research data, experimental results, and evolving management practices to evaluate and execute effective strategies. These workflows are often time-intensive, fragmented, and difficult to scale.

We believe technology systems can help farms move through these workflows faster—not simply by making existing work more efficient, but by helping farms explore more possibilities, identify issues that might otherwise be missed, and arrive at stronger management decisions sooner. By supporting evidence-based practices, strategy generation, experimental planning, and other long-horizon operational tasks, Iris is designed to help farms accelerate their sustainable agriculture journey. Over time, systems like Iris could enable breakthroughs that would otherwise be difficult to achieve and improve the likelihood of successful outcomes.